A Comparative Analysis of Outsourcing Strategies in Medium-Sized Japanese and American Firms
نویسنده
چکیده
This study examines the similarities and d@erences of outsourcing strategies of medium-sized manufacturing firms in the U.S. and Japan. Analyses of the questionnaire data, obtained from 234 Japanese firms and 94 American firms showed that: (I) Japanese Jirms tended to use more process-oriented R&D outsourcing, while American firms tended to depend on result-oriented R&D outsourcing; (2) Japanese firms tended to utilize manufacturing outsourcing by depending on subsidiaries and a#Xated companies, while American firms tended to conduct manufacturing inhouse; (3) American firms employed more OEMs strategies than Japanese firms, suggesting heavier marketing outsourcing in Americanjrms.
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